Move over Lululemon, Berluti and Ralph Lauren. The internet has chosen its new favorite national uniform at the forthcoming Paris 2024 Olympics: Mongolia’s.

Featuring intricately embroidered vests, pleated robes and accessories inspired by traditional attire, the country’s opening and closing ceremony outfits have taken social media by storm since being unveiled earlier this month.

The designs are the work of Michel&Amazonka, an Ulaanbaatar-based label producing couture and ready-to-wear garments that “express the essence of Mongolian tradition and culture” in what the brand calls a “contemporary light.”

The label revealed its designs via a series of glossy photos and a video shoot reminiscent of a luxury fashion campaign. Female athletes’ outfits come with ceremonial earrings and embroidered bags, while male flag-bearers will wear an archery hat, belt and traditional Mongolian boots.

Designs incorporate the national colors of blue, red, and white, as well as various traditional patterns and motifs, including the “Soyombo” symbol that appears in the country’s flag. Motifs associated with Paris and the Games, namely the Eiffel Tower and the Olympic flame also feature.

More: https://edition.cnn.com/2024/07/16/style/mongolia-olympic-uniform-2024/index.html