Meet The Sisters Behind Mongolia’s Hottest – And Most Progressive – Fashion Brand, Michel&Amazonka

Style. Not everyone has it. But the designer duo Michel&Amazonka, the hottest – and most progressive – design team in Mongolia at the moment, they do.

And it shows in their collections. Between their updates on traditional deels (the robe-like garments still worn by Mongolians) to their embroidered bomber jackets, where they got their start, the sisters behind the brand are grabbing the attention of Ulaanbaatar’s most fashionable crowd for the risks that they take, and that’s what’s to love about them.

So, I sat down with the girls, Michel, Amazonka and sister-CEO Munkhjargal Choigaalaa (who helped interpret) and asked them about Mongolian fashion, the steps they’re taking towards becoming more sustainable (a concept that isn’t big in Mongolia, yet), finding inspiration locally, what it’s like to balance business and family, and more.

Breanna Wilson: Do you find that Mongolian women and men have a strong sense of individual style?

Michel&Amazonka: We think that Mongolians like to be very fashionable. They are more trend oriented, so that's why we wanted to make our collections more stylish by having more varieties them.

More: https://www.forbes.com/sites/breannawilson/2019/08/27/meet-the-sisters-behind-mongolias-hottest--and-most-progressive--fashion-brand-michelamazonka/