For centuries clothes have been used, not just for practicality, but as a way of projecting an image and appearance to the rest of the world. This is one of fashion’s very strengths, the manner in which it acts as a form of sociological armor for its wearer. This is important because it helps to communicate a personal and social identity
In Zun tsag, traditional clothing designs are converted into modern blouse, skirt and dresses. These are clothes that are wearable for daily business or in the evening for special events. Using light and comfortable fabrics of olive green, dark blue, black, and white the designers offering a new modern design of Deel.
What we wear identify who we are. The visual elements in the collection identifies who we are and what is our heritage, but at the same time it is more commercial. The elements of traditional clothing were kept for centuries with little changes in design and functionality. In today’s world with the rapid progress of the fast fashion Deel is also evolving in daily basis. Zun tsag sets the sense of high-wear.
PHOTO GRAPHER & GRAPHIC DESIGNER: O.TUMURBAATAR
STYLIST: MICHEL & AMAZONKA
MODELS: ULYA BAYARSAIKHAN (CRISP MODEL MANAGEMENT, BUDAPEST, HUNGARY)
MAKE-UP: ANARA’S MAKE UP
LOCATION: MONGOL SHEVRO LEATHER FACTORY