The best part about the Spring/Summer season has to be the fashion. Our second Fashion show The “Summer Fashion Show 2015” was organized on 13 June, 2015 in the Shangri-La Ulaanbaatar Hotel’s main Ballroom (1300m2). The Summer Fashion show was projected to have 300 guests in total not including organizers, backstage team and mass media groups.
We collaborated with Mongolian Fashion Magazine “Goodali” and in the spectrum of its 10th Anniversary we invited top 100 celebrities, influencers and other invited guests. Plus, 200 people obtained tickets long before the show. In total 78 people worked on the backstage, including our team, make-up artist, models, hair designers, audio and visual effect team. By its scale this is our biggest Fashion show so far.
We had opportunity to work with AnarA’s make-up studio, Nine Hair club, ME Studio, Arig bank, Samsung Mongolia, Maestro, Fashion Channel Mongolia, and Mongol Model agency to make the event a success. Later the event was named as one of the eye-catching events of 2015.
The collection consisted of 2 main parts, ethnic and bridal. The ethic designs were influenced by European style but also featured traditional decorative elements, materials and sewing techniques. Mainly colorful silk and cotton materials were used to create 14 individual looks that opened the show. Silk is one of our favorite and versatile fabrics that can easily blend with various other materials.
The next 22 looks were bridal designs that were not only white but also in black, crimson, burgundy and beige. The runway closed with a white bridal dress with 4 meter train and decorated with floral lace, and crystals all hand applied to the dress.
PHOTO GRAPHER & GRAPHIC DESIGNER: S.GANSUKH, SAARAL
STYLIST: MICHEL & AMAZONKA, ZOLOO
MODELS: MODELS FROM MONGOL MODEL AGENCY
HAIR: NINE HAIR CLUB
LOCATION: SHANGRI-LA HOTEL