The designers seem captivated by notions of identity, celebrating them and pushing their boundaries. Cultural exploration has been the project at Michel&Amazonka since the beginning of the brand.
They’ve been constantly investigating their Mongolian roots and cultural heritage and offer designs with a more modern reference that resulted in a more vital lineup.
The Winter 2018, New Moon collection consist of 10 different looks and they used their signature techniques they’ve been using in the designs. Rich embroidery, applique, beading and printing techniques used to creates a modern look of a young Mongolian woman. it is more common to use silk materials for the lunar new year in Mongolia. But more and more variety of materials such as cotton, chiffon, crepe, satin and tweed are offered for ethno inspired design such as this collection.
PHOTO GRAPHER & GRAPHIC DESIGNER: S.GANSUKH
STYLIST: MICHEL & AMAZONKA
MAKE-UP: ANARA’S MAKE UP
LOCATION: Y2Y STUDIO