For the 2nd time Michel&Amazonka is organizing “Deeltei uulzalt” or Meeting with Deel on 17 February, 2018 or the 2nd day of the Lunar New Year. Michel&Amazonka chooses second lunar New Year day as a days to celebrate tradition and culture with the new generation or everyone who value innovation and positivity. This is the day when people gather in traditional clothes to meet and greet in a contemporary environment with new live music.
Younger generation is the force that brings innovation and change in their cultural heritage. Clothes is one of the most important cultural heritage and often identify nations. Deel is a clothes that dates back B.C and is best suited for nomadic living. But recently as many Mongolian are setting in urban area that design of Deel is evolving rapidly and younger generation will make sure that it walks with the global trend.
This time the event was co-organized by Ulaanbaatar Passport and took place in Ger gallery with over 200 attendees, all wearing traditional clothes. All of them wore headphones listening to artists like Atai Borgujin, The Colors, Bodikhuu, Leather Nations and Demi Moors. At the event the best dressed attendees were selected and awarded with 1mln purchase gift card from Michel&Amazonka flagship store.
ORGANIZER: MICHEL & AMAZONKA
CO-ORGANIZER: ULAANBAATAR PASSPORT
SPONSOR: EDEN BRAND, ERDENET CARPET,
LOCATION: RED GER GALLERY