I’m watching you collection aimed to bring ethnic designs back to life with contemporary couture twist. Especially vests in the collection were recreated with different materials than conventionally known materials such as silk. Instead, thick tulle was decorated with crystals and fabric floral ornaments, while cotton materials were embroidered. Majority of the designs were made with silk materials. For the first time we introduced 3 looks for men. Also we used embroidery that fully covers chest area.
I’m watching you collection has 2 parts, same as the documentary. The Organizers teamed up with Mongol HD to broadcast the runway in a 2 part documentary after the runway. This runway is unique because it was the first collective runway of four different designers for the opening of their joint store at the Shangri-La Mall, and it was organized on the rooftop in an open space with over 200 guests and 100 looks.
PHOTO GRAPHER & GRAPHIC DESIGNER: S.GANSUKH, SORONZONBOLD
MODELS: YALGUUN (MODEL AGENCY), HAIR: MICHEL & AMAZONKA
LOCATION: MICHEL&AMAZONKA FLAGSHIP STORE