Overview

Michel&Amazonka, fashion designer sisters from Mongolia created their own signature clothing mark in 2013. It is distinguished by its stylistic combination of European style with rich Mongolian traditional clothing techniques and ornaments. Both sisters create Couture and Pret-a-porter designs for women who choose to look stylish, sophisticated, sexy and unique.

Fashion is our passion. So we find joy everyday by doing what we love.

Mission

The founders, Michel Choigaalaa and Amazonka Choigaalaa saw the opportunity to reach their dream if they work together combining their strengths and passion for Fashion. Today Michel&Amazonka produces high-end clothing, footwear, accessories and handbags. The entire value chain from creation to sales in conveyed by its distinctive style, based on strong tradition and Mongolian culture. The philosophy of our mark lies with the attention to detail, Mongolian traditional tailoring and the designers’ wit. Michel&Amazonka will continue to work for greater style and individuality for women and men of all ages.

The founders

Story

Before establishing Michel&Amazonka, both of them worked from home and took part in several fashion events and released few collections on their own. It was an invitation to the Ulaanbaatar Fashion show 2013 that helped sisters to unite their effort to create a whole collection in a short time. After 2 years, Michel&Amazonka LLC was officially registered and recruited their first two staff members. 

As a young company Michel&Amazonka is in a continuous development process and working on perfecting the whole system. Together with their older sister MJ Choigaalaa who is responsible for administrative and financial aspects of the company has developed strategic plan for the next 10 years and working towards becoming the leading design company of Couture and Pret-a-porter sector of Mongolia and the region. Michel&Amazonka does not limit its boundaries based on material and the variety which gives them freedom of working with various artists and raw materials.

Since the beginning, both designers were concentrating on various designs for women, but from 2016, they started introducing designs for men in their collections. Currently Michel&Amazonka employ permanent 12 staff and 4 contractors. Annually the whole team works hard on 3-4 collections. As of the end of 2016, the mark has 1 flagship store, 2 distribution stores, a customer service center and 3 workshops where all products are created.

As a socially responsible company it acknowledges the importance of maintaining a balance between the economy and the ecosystem thus contributes towards children and environmental protection by creating eco bags with affordable price. Income generated by the eco bag is spent for vulnerable children and their wellbeing. This social responsibility program is run in collaboration with Arig Bank, our partner in Social responsibility.